article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

article thumbnail

Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What’s the customer acquisition cost? What’s the lead and/or traffic generation strategy? Reply links for 2009-11-02 « Blarney Fellow , on November 2, 2009 at 5:10 pm Said: [.]

Lean 244
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

And Boston VC firm General Catalyst played a big hand in getting the company off the ground by bringing the co-founders together, as well as providing deep expertise in the travel industry and Kayak’s initial funding. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008). Kayak Software Corporation.

article thumbnail

Blending Paid Social with Organic Social :: Small Business.

Duct Tape Marketing

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. Note: There have been some updates since I published th.

article thumbnail

PetsMD Brings In CEO

Austin Startup

Connecting consumers to veterinary and pet services providers via a SaaS model for online booking is going to revolutionize lead generation and booking in the sector,” said Calvoz.

article thumbnail

Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge. All rights reserved.

Metrics 55
article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. The $1 of revenue will generate $0.7 Cashflow is the other key metric.