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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. recession in 2009.”. You’re no longer in a growth and acquisition position, so KPIs based on revenue targets, etc.,

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

So, here is the first edition, including the recent Q4 2009 earnings and the updated 2010 forecast. However, despite healthy Q4 results (most companies were at or above plans) few have increased their 2010 guidance and the median moved only from 15% (same as 2009) to 17%. ► 2009. (9). Happy New Year 2010!

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr.

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Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

Tuesday, November 10, 2009. The acquisition of Omniture by Adobe for $1.8B and the second SaaS public transaction in history behind the acquisition of Webex by Cisco in 2007 for $3.2B. On the IPO front, LogMeIn made the news, being one of the few tech IPO on the NASDAAQ in 2009. ▼ 2009. (9).

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Cracking The Code: Laughing Out (c)Loud

Cracking the Code

Thursday, October 08, 2009. But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? ▼ 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Laughing Out (c)Loud. A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing.