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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Highlights from the 2009 Business of Software Conference

Software By Rob

Geoffrey Moore Author of Crossing the Chasm and four other books, Geoffrey Moore has been thinking about high-tech product development longer than most of have been doing anything on a computer. Simplicity is mostly a way to avoid looking like you’re releasing a product that lacks features. Subscribe via RSS On Twitter?

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Market Risk vs. Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention.

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IT Management Company InvGate Just Got a Huge Cash Injection

ReadWriteStart

The company, which started up in 2009 , has grown steadily over the past three years, expanding by an average of 60% annually. Companies can improve their efficiency, productivity, and responsiveness with the aid of these solutions. Q: How important is customer acquisition for IT management firms?

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. And what of the product development team?

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How to Hack Growth When Growth Stalls

ConversionXL

Past Product: Lackluster Marketing Causes Growth Stalls, Too. These pitfalls are not limited to product development. Often, erosion of customer loyalty has been going on for years but the company has failed to perceive it—until it’s too late. Swimming with Sharks. Growth teams are like those sharks.