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The Lindy Effect on startup potential

A Smart Bear: Startups and Marketing for Geeks

You might have scratched and clawed inside your social network to get the first 10, but that doesn’t scale to 100 (though it might scale to another 10), and just because you were successful convincing customers one at a time to convert through hour-long Skype calls doesn’t mean you can convert 100 customers self-serve via Facebook ads.

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How to create a sustainable social media strategy for your startup

The Next Web

Zappos has found great success by keeping social media responsibilities horizontal and flexible. Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks. Ignore these pioneering risk-takers, and say goodbye to social channels of conversion.

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Back to The Future: Power of SMS-Native

View from Seed

Instead they limit what channels they actually pay attention to. On the commercial side, increasingly ecommerce retailers have started to use SMS as a two-way communications channel with their customers. A SMS interaction which is deeply emotional, and feels personal, because of the intimacy of the channel. They don’t.

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Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Now, thanks to social media, you don't have to outspend. You could just outspend. You could use brute force to get the word out. 8211; are mostly a loss leaders for Google. Tech support is sales.

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Finding a Technical Cofounder

bizthoughts.mikelee.org

iPhone & iPad #distribution #ormaybemarketing # 19 hours ago @davemcclure Idea 2: Partner with someone with an established distribution channel, ie. Mint & finances #distribution #andalsoproduct # 19 hours ago @davemcclure Idea 3: Build brand buzz to epic proportions, aka a Purple Cow, ie. startupcto

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Entrepreneurs are Everywhere Show No. 19: Carmen Medina and Don Burke

Steve Blank

How to be a rebel at work was the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). In 2009, Don and Sean won a Service to America Medal. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111.

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Getting Better At Email

YoungUpstarts

To give you an example of that noise, brands, social networks and other organizations sent a record number of marketing messages in 2012, up 19% on 2011. Email is getting pretty good as a marketing channel. She was named Adweek Media’s “Publishing Executive of the Year” in 2009. The rest is just digital noise.

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