Steve Blank

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. However the Customer Development Model and the Lean Startup work equally well for startups on the web.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Part 4 of the Customer Development Manifesto to follow.

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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After waiting for a week or so for the book to make it to Japan, I was very much shocked how impressed I was by the Customer Development Model detailed in the book. Evangelizing Customer Development in Japan.

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Customer Development Fireside Chat

Steve Blank

Reply John Muldoon , on July 9, 2009 at 1:52 pm Said: This was really fabulous to watch. luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. How do I get in the room next time?

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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

Posted on December 7, 2009 by steveblank In my 21 years of startups, I had my ideas “stolen” twice. Customer Development We were starting Epiphany, my last company. Our competitor was executing on hypotheses we had developed 9 months ago, and their strategy remained static. See part one for the first time it happened.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Reply steveblank , on October 19, 2009 at 8:22 am Said: Quick fixed. Andy Wright , on October 19, 2009 at 7:25 am Said: Thanks for the insights, but I have one question — do you have any articles or blog posts that talk about what’s in “Steve’s one month MBA course for engineers.&# Context here.)

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