A Smart Bear: Startups and Marketing for Geeks

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WP Engine passes $100M in revenue and secures $250M investment from Silver Lake

A Smart Bear: Startups and Marketing for Geeks

We’ve come a long way from switching this blog to WordPress in 2009, my systematic vetting of the business idea in 2009 (after needing it myself due to the success of this blog crashing my dedicated server every time I got on Hackernews), the “ coming soon ” pre-launch in April 2010, our Series A 3-minute pitch in 2011, our incredible CEO Heather Brunner (..)

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When being an “expert” is harmful

A Smart Bear: Startups and Marketing for Geeks

Methods of reaching consumers change every year (compare SEO or AdWords strategies from 2003 and 2010). Industries built around control of information are now out of control (real estate, publishing).

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Killer articles on startups

A Smart Bear: Startups and Marketing for Geeks

Aug 17, 2010 at 9:09am. Aug 25, 2010 at 9:33am. Aug 20, 2010 at 9:59am. Aug 31, 2010 at 5:35am. US Economic Risks (Sept 2010): Impact on Investors & Entrepreneurs [link]. US Economic Risks (Sept 2010): Impact on Investors & Entrepreneurs | Both Sides of the Table. Aug 25, 2010 at 9:40am.

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The wrong question: Is now the right time to start a company?

A Smart Bear: Startups and Marketing for Geeks

I started WP Engine in a boom (2010) and it went great. It’s wise because costs are low (every vendor is thrilled to have new business) and if you can get people to buy when money is tight, you’ve really proved you have a desirable product. When the economy rushes back, you ride the wave.

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Business of Software – Past two videos, and why you should come in October

A Smart Bear: Startups and Marketing for Geeks

2011: Naked Business – How Honesty makes Money 2010: From Geek to Entrepreneur – Sifting through the B t I’ll be staying from the previous night to the last day, so if you come, be sure to find me and we’ll talk!

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Fighting micro-burn-out

A Smart Bear: Startups and Marketing for Geeks

For example, I DID NOT want to deal with our tax situation for 2010 (it was complicated cause the company was just me and then we incorporated). Instead of distracting myself with emails, I try to directly tackle that one task. of the times it hasn’t actually been that bad. Most of the time it’s due to non-core things of the business.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

Office 2010 will be the end of Zoho, if we stop innovating, stop being nimble and flexible in our business model. Then again, if we stop all that, Zoho will die anyway , no Office 2010 needed to do the job. 37signals is trapped inside their self-imposed philosophy, but you don't have to be.