Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48

Cracking the Code

OCTOBER 8, 2009

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Steve Blank

MARCH 18, 2011

Lean Startups/Back to Basics (2000-2010): No IPO’s, limited VC cash, lack of confidence and funding fuels “lean startup” era with limited M&A and even less IPO activity. 2001 – 2010: Back to Basics: The Lean Startup. Tech IPOs were a receding memory, and mergers and acquisitions became the only path to liquidity for startups.

Internet 334

Internet IPO Silicon Valley Agile 334

techcocktail.com

OCTOBER 23, 2010

Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. 1 comment… read it below or add one } John Guidos August 27, 2010 at 7:55 pm I want to be your legal counsel. Where do I sign up?

San Francisco 44

San Francisco Startup PHP San Diego 44

socialmatchbox.com

OCTOBER 23, 2010

These days sales, marketing and PR people seem to grow on trees. Ycombinator © 2010 Social Matchbox, - WordPress Themes by DBT. . Ycombinator © 2010 Social Matchbox, - WordPress Themes by DBT.

Part-Time VPE 41

Part-Time VPE Sweat Equity DC Washington 41

Life Beyond Code

JANUARY 17, 2012

Back in 2009 and 2010, I experienced a few Dell business execution issues. The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. PR firms are also on the lookout for their clients and troll the Internet. I enjoy a wonderful relationship with Dell’s PR firm.

Social Media 94

Social Media Media PR San Francisco 94

techcrunch.com

MARCH 8, 2012

Yes, you have good working knowledge of accounting, an idea of how to bring in sales leads, run a marketing and PR campaign, recruit people and build a great company culture, but that won’t help you build a product that customers want. Three major acquisitions in as many months in this space confirm it is).

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Life Beyond Code

JANUARY 17, 2012

Back in 2009 and 2010, I experienced a few Dell business execution issues. The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. PR firms are also on the lookout for their clients and troll the Internet. I enjoy a wonderful relationship with Dell’s PR firm.

Social Media 78

Social Media Media PR San Francisco 78

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

The Next Web

AUGUST 17, 2013

As this study reports, 26% of apps downloaded in 2010 were used only once. Activation, not acquisition, holds the key. PR and advertising are obvious ways to build awareness but awareness creation works best when it is a natural consequence of app usage work?ow, But the problems don’t end with getting an app downloaded.

Mobile 133

Mobile Design PR Social Network 133

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

Small Business Marketing Social Media Cofounder 53

crowdSPRING Blog

JULY 13, 2016

Ask Gap about what happened when they tried to move away from that iconic navy blue box in 2010. And just like a merger or acquisition, you’ve got a big PR opportunity on your hands here. It’s also not surprising that more established brands are reticent to change that logo once it’s been embraced.

Fort Worth 48

Fort Worth Merger Design Restful 48

ConversionXL

OCTOBER 7, 2021

Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. Here’s the Netflix homepage back in 2010, focusing on the benefits of the product: Image source. Those with the highest customer acquisition costs can be scaled back. . Slow skimming.

Product 142

Product Marketing Software Review Social Media 142

crowdSPRING Blog

DECEMBER 6, 2013

How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. 14 metrics marketers use to measure social media ROI in 2010 vs. 2013 - crowdspring.co/1fDCYZw. ” - crowdspring.co/18lJ49c.

Social Media 94

Social Media Small Business Design Media 94

Steve Blank

JULY 16, 2009

Quick acquisition by a Sega or EA I suppose. Reply Cognitive Biases, Positive Black Swan Events and Startups | Market By Numbers | San Diego | Marketing Help , on January 3, 2010 at 9:13 am Said: [.] Reply Jeff , on May 12, 2010 at 4:58 pm Said: I was making games at EA at the time Rocket Science launched. Order Here.

Silicon Valley 207

Silicon Valley RSS Video San Diego 207

crowdSPRING Blog

APRIL 13, 2010

PR for Startups – [link]. Infographic on entrepreneurs’ state of mind in 2010 – [link]. PSFK list of most relevant brands of 2010. Good analysis by @msuster about Twitter’s acquisition of Tweetie & what Twitter should do at Chirp – [link]. The Edelman 2010 Trust Barometer – [link].

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

APRIL 13, 2010

PR for Startups – [link]. Infographic on entrepreneurs’ state of mind in 2010 – [link]. PSFK list of most relevant brands of 2010. Good analysis by @msuster about Twitter’s acquisition of Tweetie & what Twitter should do at Chirp – [link]. The Edelman 2010 Trust Barometer – [link].

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

OCTOBER 14, 2010

Acquisitions: Pulling Back the Covers – [link]. Showcase of Minimalism in Movie Posters From 1967 to 2010 – [link]. Startup Sales – Why Hiring Seasoned Sales Reps May Not Work – [link]. Future M Start-Up Marketing Boot Camp Recap – [link]. Small Innovations Are a Big Deal – [link].

Social Media 90

Social Media Small Business Design Media 90

ConversionXL

FEBRUARY 9, 2016

2010 – Sean Ellis, who currently runs Qualaroo , coins the term “growth hacking” in his article, Find a Growth Hacker for Your Startup. PR and publicity drive attention…to drive sales. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.” Absolutely not.

Retention 48

Retention Metrics Acquisition Conversion 48

crowdSPRING Blog

AUGUST 4, 2010

Optimizing your Customer Acquisition Funnel – [link]. Optimizing your Customer Acquisition Funnel – [link]. Brilliant Adobe Photoshop CS5 Tutorials From 2010 – [link]. Best of the Vector Web – July 2010 – [link]. Legal risks and dangers of $99 logo stores – [link].

Social Media 92

Social Media Small Business Design Media 92

www.foliomag.com

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! Marketing/Communications/PR. Mergers and Acquisitions. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. Impact of the recession on SaaS Sales&Marketing pr. ► 02/20 - 02/27. (1). ► 2009. (9).

Sales 79

Sales Software Review Marketing Technical Review 79

www.rocketwatcher.com

NOVEMBER 8, 2010

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. Oct, 2010 at 10:36 am Great post. Oct, 2010 at 11:54 am Oh good point.

B2B 42

B2B Metrics Marketing Startup 42

betashop.com

OCTOBER 8, 2012

On October 27, 2010 I wrote a blog post about the “ 57 Things I Learned Founding 3 Tech Companies.”. He’s been an essential consigliere who has helped me navigate acquisitions, sales, investors, and all sorts of corporate governance issues. Fab.com Fab Feed Bradfords Blog. The discussion quickly turned to those 57 things.

Technical Review 108

Technical Review Technology Software Review Valuation 108

VC Cafe

NOVEMBER 28, 2010

[source: Mythings PR]. Israeli startup Acquisitions. Semiconductor giant Broadcom made its seventh acquisition in Israel a few days ago, acquiring image processing company Sightic Vista. The acquisition was reportedly for $10-20 million, less than Broadcom normally spends and below the threshold requiring notification.

Flash 94

Flash Venture Capital Acquisition 94

Startup Lessons Learned

DECEMBER 16, 2008

We were trying to broaden the conversation beyond just viral customer acquisition. You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. Sometimes you have to state the obvious, I guess :) April 28, 2010 2:45 AM JakeR said. April 23, 2010 in San Francisco.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Great post!!!

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Hearpreneur

DECEMBER 15, 2017

Back in 2010, we were running a digital agency in Los Angeles for premium fashion brands when they came upon the idea for NuORDER. My entire staff had been laid off due to an acquisition by an aggressive v.c. I started my PR and marketing firm since I love startups and want to give them a chance to grow. 17- To help start-ups.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

techcrunch.com

OCTOBER 23, 2010

So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success. » Kind Of A Big Deal How Spotify Almost Sold To Google For $1 Billion, Plus New Apple Rumors » © 2010 TechCrunch Powered by WordPress.com VIP About Advertise Archives Contact Events Jobs Network Staff.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. . ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment.

Software Review 48

Software Review South Korea IPO Portfolio 48

steveblank.com

JULY 8, 2011

Reply Mike Byrnes , on April 28, 2010 at 9:17 am said: Steve: I just found your site and blog from a link off Venture Hacks “Two great talks from SLLConf&# I fell like I’ve just found the mother lode! Thanks Phil Gainley Reply Margit Niemelä , on August 16, 2010 at 6:29 am said: Steve, wonderful job! Thanks a million.

Software Review 110

Software Review Startup Silicon Valley Analytics 110