Steve Blank
APRIL 9, 2009
But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And yes, we could have built a top-down, command-and-control hierarchy.
Startup Lessons Learned
APRIL 25, 2011
If you somehow missed SLLCONF 2010 , you can get caught up with a complete video recording here.) It may be hard to remember that there was a time when people in the agile software development community thought Lean Startup was incompatible with agile practices. No BS, no vanity metrics, no launches, no PR.
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Startup Lessons Learned
OCTOBER 4, 2008
Lessons Learned by Eric Ries Saturday, October 4, 2008 About the author ( Update January, 2010: This post originally dates from October, 2008 back when I first started writing this blog. Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed.
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Expo SF (May.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Expo SF (May. Conference streaming, sponsors, discounted tickets.
Altgate
SEPTEMBER 16, 2010
PR/Marketing. For startups, PR firms are a waste of money. The best early PR is a product that people actually love plus a genuine story to tell from the founder. .]… The key is to get the outsourced team locked in for the long term and to build your own lean/agile culture. Start a blog.
crowdSPRING Blog
JULY 28, 2016
Startups are intended to be agile businesses that consistently face engineering and marketing challenges with creative thinking and a willingness to evolve. With an interest in the social media / PR space, Untitled Startup Inc. From 2010 to 2014, the company launched their service nationwide and received over $50 million in funding.
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