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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 1: Don't suck. Seems obvious.

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Does Fintech Disruption Break The Investment Banking Model?

YoungUpstarts

The speed and accuracy of research will be vastly improved with the application of big data and analytics. Think of big data-driven research as the backend of analytical information processing, and Robo Advisors as the front end delivery mechanism to salespeople and their clients. Research and Trading.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

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Growth strategies for marketplaces: key takeaways from a fireside chat on growth

Version One Ventures

Whenever Sean Elliot (who coined the term “growth hacker” back in 2010) joins a company, he writes it into the contract that the team needs to build proper growth monitoring dashboards and A/B testing platforms. For example, Zynga was originally built on top of viral Facebook channels. Data is the cornerstone of the growth function.

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[Review] YOUtility

YoungUpstarts

sources of information consulted in 2010 prior to buying something. These can be anything from search engine results, social sentiment analysis, web analytics, survey results, focus groups to behavioral studies. Discerning what the best channel and mode of delivering useful content would be. In fact, shoppers in 2011 need 10.4

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. After that, things ramp down.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? What was surprising, even to me (!),

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