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Customer Development: Past, Present, Future

Steve Blank

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.

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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. If you cant find any , maybe that means you havent figured out who your customer is yet.

Demand 167
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Customer Analytics - From Those Who Should Know

Steve Blank

It’s a useful read to explore and challenge analytical arguments and mind-sets. BTW, I don’t know to be hopeful or concerned that that this is the state of the art of analytical thinking at this agency. Customer Analytics – From Those Who Should Know « Steve Blank (tags: reasoning philosophy Thinking) [.]

Analytics 121
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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

Berkeley in 2010 to run the Lester Center for Entrepreneurship in the Haas School of Business we were teaching entrepreneurship the same way as when I was a student back in 1995. It taught lean theory ( business model design , customer development and agile engineering) and practice. —– When I came to U.C.

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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

I need to look at working in Market Types, however, since the cost of market share acquisition differs drastically, even if the cost of customer acquisition were the same. I am starting to execute an eerily similar approach in the Big Data analytics market. What part of this blog should I read if I am also reading the book?

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What You Need To Know Before You Start A Referral Marketing Program – Who Sends The Referrals?

ConversionXL

That’s was what Advisor Impact found in 2010 when they surveyed more than 1,000 financial service clients to understand how customer satisfaction & loyalty was translating into new client referrals. Understand Your Existing Referral Analytics Before Starting A Referral Program. Read the full case study here.).