Social Media is a Boon to Startups Who Do It Right
Startup Professionals Musings
FEBRUARY 1, 2012
Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Research your target market to find out who they are and how to reach them.
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