A Smart Bear: Startups and Marketing for Geeks

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The wrong question: Is now the right time to start a company?

A Smart Bear: Startups and Marketing for Geeks

I started WP Engine in a boom (2010) and it went great. Whether you’re bootstrapping like I did with Smart Bear or raising tens of millions of dollars as we did at WP Engine, this is the right question. When the economy rushes back, you ride the wave. When the economy is good and the product fits the market, sales are easy.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

Take the success of ITWatchDogs , the company I helped bootstrap and eventually sell (before Smart Bear). Office 2010 will be the end of Zoho, if we stop innovating, stop being nimble and flexible in our business model. Then again, if we stop all that, Zoho will die anyway , no Office 2010 needed to do the job.