Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
Startup Lessons Learned
APRIL 14, 2009
Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Labels: agile , customer development 15comments: Scott Shapiro said.
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Startup Lessons Learned
JANUARY 2, 2009
The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. When startups ask me what to measure, I always come back to these three as a starting point: Revenue per customer. Retention cohort analysis. April 23, 2010 in San Francisco.
Startup Lessons Learned
JULY 3, 2009
Use some customer development to find out. Split-testing is great for linear optimization; making our landing pages, conversion rates, and retention metrics incrementally better day-in day-out. But its also amazing for testing big hypotheses, like what our customers really want to get out of our product.
Startup Lessons Learned
AUGUST 24, 2009
And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Bring your questions.
ConversionXL
JULY 1, 2014
If you want to start a loyalty program to improve customer retention , survey frequent buyers. If you want to start a VIP program for top spenders, survey customers who spend a lot of money with you. The post Everything You Need To Know About Designing Valuable Customer Surveys appeared first on ConversionXL.
Startup Lessons Learned
JUNE 22, 2009
Each has its own iterative process: customer development and agile development respectively. In a customer problem pivot, we try to solve a different problem for the same customer segment. When doing intense customer development, the problem team can attain a high level of empathy with potential customers.
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