26 Entrepreneurs Explain How They Came Up With Their Business Names
Hearpreneur
JULY 1, 2020
Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. In 2010, I started building a software that analyzed why websites ranked highly on Google’s SERP. I think that was because PR wanted to be seen as a serious profession like law or accounting. Buttercloth was born.
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