Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 233

Social Media Media Lead Generation Startup 233

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 212

Social Media Media Startup Curation 212

Startup Professionals Musings

FEBRUARY 8, 2011

These indicate that the correct icon for an entrepreneur may now have gray hair, rather than the warm glow of youth: In every single year from 1996 to 2010, Boomers between the ages of 55 and 64 had a higher rate of entrepreneurial activity than Gen-Y, aged 20–34.

Technical Review 237

Technical Review United States America Technical Support 237

Startup Professionals Musings

AUGUST 3, 2012

In every single year from 1996 to 2010, Boomers between the ages of 55 and 64 had a higher rate of entrepreneurial activity than Gen-Y, aged 20–34. Half of the Internet users aged 50-64 use social media now, an 88 percent growth from the previous year. These trends seem likely to persist.

Technical Review 281

Technical Review United States America Technical Support 281

Startup Professionals Musings

MAY 3, 2011

Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Still, it is recommended that you add the familiar ©Copyright 2010 symbol at the beginning or end of each media and document segment. Trade secrets with employment agreement.

Intellectual Property 237

Intellectual Property Social Media Non-disclosure Agreement Media 237

Startup Professionals Musings

MAY 31, 2012

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Social Media 261

Social Media Startup Media Campaign 261

Startup Professionals Musings

SEPTEMBER 14, 2013

Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Still, it is recommended that you add the familiar ©Copyright 2010 symbol at the beginning or end of each media and document segment. Trade secrets with employment agreement.

Intellectual Property 259

Intellectual Property Non-disclosure Agreement IP Startup 259