A Smart Bear: Startups and Marketing for Geeks

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Business of Software – Past two videos, and why you should come in October

A Smart Bear: Startups and Marketing for Geeks

2011: Naked Business – How Honesty makes Money 2010: From Geek to Entrepreneur – Sifting through the B t I’ll be staying from the previous night to the last day, so if you come, be sure to find me and we’ll talk!

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Fighting micro-burn-out

A Smart Bear: Startups and Marketing for Geeks

For example, I DID NOT want to deal with our tax situation for 2010 (it was complicated cause the company was just me and then we incorporated). Another helpful thing is looking at metrics that are more positive or at a trending level instead of just drowning your sorrows in today’s numbers. Problem solved and depression prevented.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

On the surface, it's yet another "marketing metrics" company. Office 2010 will be the end of Zoho, if we stop innovating, stop being nimble and flexible in our business model. Then again, if we stop all that, Zoho will die anyway , no Office 2010 needed to do the job. Yes of course I'll share details!).

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The *real* pivot

A Smart Bear: Startups and Marketing for Geeks

In early 2010 we were paying $243 to acquire a customer, who only paid us $39 per year,” explained Robert. This is a very metrics-focused approach, but you can ask yourself some higher level questions as well. Metrics and lines in the sand. But as the business matured and they started charging money, they ran into a problem.

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