Steve Blank
NOVEMBER 16, 2009
What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.
Steve Blank
APRIL 2, 2009
Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.
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Steve Blank
MAY 29, 2011
In April 2010 I received an email that said, “I’m an incoming Stanford student in the fall and working on a project that a number of people suggested I get in touch with you about.&#. Ok, I get a lot of these. Is this some grad student or post doc who wanted to do some independent study? I was feeling pretty old.
Steve Blank
APRIL 9, 2009
And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. steve Joshua , on January 5, 2010 at 3:19 pm Said: Fantastic entry, thanks very much Steve.
Steve Blank
SEPTEMBER 14, 2009
My own metric is that you need experience >= 1.5 We could for example, find warning signs in popular literature about e.g. finance suggesting rapid maturation in bond trading. Warning sign? Say 40 years = 20 years real direct experience. At best. ~ Is 20 years enough? times the last whole business and credit cycle.
Steve Blank
MARCH 25, 2009
When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?
Steve Blank
JULY 30, 2009
The notion of “Market Type&# is there so startups have a metric of when to spend marketing and sales dollars. In this case you spend every sales and marketing dollar you can get your hands on to take market share.
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