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PR for Startups

Tony Wright dot com

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. Preach it!&#.

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Startup Metrics for Pirates (Lean Startup Circle, Jan 2010.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. GeeksOnaPlane East Asia 2010: Startups Are Global. 500 Events GeeksOnaPlane Asia Shanghai, Beijing, Seoul, Singapore, Tokyo May 21 - June 3, 2010 More Startups. Part II! More Jobs.

How We Knew When to Launch Our Startup

Vinicius Vacanti

From a PR perspective, I like to think of the internet as an ocean full of schools of fish. You should not be actively seeking PR.

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Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

Every team configuration is different. But I do have more insight into understanding your startup team. Let’s start with the basics. But barely.

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PR2.0 Doesn’t Work (Founder Conference)

FairSoftware's Blog

Here is my favorite excerpt of the panel on getting PR. I was dying to find out: “does PR 2.0 really work?&#. Ryan Singel, Wired.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc.

Find a Growth Hacker for Your Startup

Startup Marketing Blog

12 Responses to “Find a Growth Hacker for Your Startup&# Brittany Laughlin Jul 26, 2010 12:36 pm Great article. Brittany Gtrot Co-founder (& growth hacker) [link] @blocks8 Dena Stern Jul 26, 2010 1:14 pm This is so right on. next CEO of WorkingPoint | [link] Sean Jul 26, 2010 1:30 pm I agree. What is a Growth Hacker?

The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing.  I guess it wasn’t in their DNA. was born. That’s Twitter.

Subscriptions are the New BLACK. (+ why Facebook, Google, & Apple.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. GeeksOnaPlane East Asia 2010: Startups Are Global. Read More] Tracked on Tuesday, February 02, 2010 at 06:44 AM Comments Nice one Dave. The Internet Revolution, Act III. Part II!

How to Start a Startup

www.paulgraham.com

Want to start a startup? Get funded by Y Combinator. March 2005 (This essay is derived from a talk at the Harvard ComputerSociety.) You need three things to create a successful startup: to start withgood people, to make something customers actually want, and to spendas little money as possible. startup that does all three willprobably succeed.

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. That’s right. for H.

The Fallacy of Channels: Startups Beware

Both Sides of the Table

Except that most of the these deals end up going in the PR waste bucket. Period. Channel Love Story. You’ve got the perfect product.

14 Reasons Why You Need To Start A Startup

OnStartups

Getting press used to require an overpriced PR firm to the tune of $10,000 a month when getting started. over the past few months. for free.

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Twitter Link Roundup #65 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Startup Bullshit Bingo – December 2010 Edition – [link]. Best Free Textures and Patterns of 2010 – [link]. BANNER.

Strategy is Not a To Do List

Steve Blank

Second, when we found these customers, marketing’s job was to put together the tactical marketing programs (ads, pr, tradeshows, white papers, data sheets) to drive end user demand into our direct sales channel and to educate our channel about how to sell our product. Wait a minute, what about the rest of Customer Development ? To Do list.

How to hire a programmer to make your ideas happen

sivers.org

2010 Derek Sivers comments Pam Mark Hall (2010-06-19) # Derek, Yes,Yes,Yes! Derek Sivers about me blog books email list contact How to hire a programmer to make your ideas happen 2010-06-19 Do you have an idea for a website, online business, or application, but need a programmer to turn that idea into reality? Call this Version 1.0. built.

People Management: Startup Teams Should Dip but not Skip

Both Sides of the Table

And having sold two companies I worked inside much larger companies that acquired us and observed even bigger company structures. Skipping. Strange.

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Startups & VCs: Learn How to Design, Market, & Eat Your Own.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. GeeksOnaPlane East Asia 2010: Startups Are Global. Posted by: Denise Brinkmeyer | Saturday, March 06, 2010 at 04:25 PM OK, I'm late to this party but. Part II! Nope, CPM Sucks.

Deconstructing Startup Growth

Startup Marketing Blog

Responses to “Deconstructing Startup Growth&# Tweets that mention Deconstructing Startup Growth -- Topsy.com Jun 29, 2010 8:36 am [.]

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The Art of the Customer Development Conversation

Market by Numbers

Reply Edwin Oh says: September 3, 2010 at 11:24 am Brant, Great PRACTICAL post (just like your book)! uservoice, get satisfaction, et. buyer?

Why Do Market Segments Matter?

Market by Numbers

Tweets that mention Why Do Market Segments Matter? -- Topsy.com says: July 19, 2010 at 2:21 pm [.] Most of this is pretty intuitive. link] [.]

Stop lying on stage

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 4, 2010 Stop lying on stage Entrepreneurs crave information about successful startups, and they should.

Cognitive Biases, Positive Black Swan Events and Startups

Market by Numbers

Services Marketing Help Downloads Contact Log In Cognitive Biases, Positive Black Swan Events and Startups By Patrick Vlaskovits , January 3, 2010 9:12 am Success and Cognitive Bias One thing that often strikes me about conversations regarding start-up success is the pervasiveness of the narrative fallacy and hindsight bias. Other. Really?

5 Infrastructure Tips for Startups

blog.adaptiveblue.com

December 27, 2007 at 9:31 pm 36 Startup Tips: From Software Engineering to PR and More! : New Web 2.0 AdaptiveBlue Blog Installing is easy!

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Guide to Evaluating Startup Ideas

Tony Wright dot com

Oftentimes, clever PR people can create a story out of something that has nothing to do with the product (see: 37Signals & Zappos), but it certainly helps a lot if your product is funny , controversial , unusually useful , or inherently exhibitionist. A great developer I once worked with was kvetching at lunch one day.

Getting to Product-Market Fit

Startup Marketing Blog

Responses to “Getting to Product-Market Fit&# Giff Jul 13, 2010 5:45 pm Nice to see you posting here Patrick. Sean Murphy Jul 13, 2010 11:23 pm One of the most significant discoveries in medicine in the last decade has been that X-Rays are not a harmless diagnostic, and in fact incur a small increase in the risk of cancer. Enjoy!

Why diversity matters (the meritocracy business)

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, February 22, 2010 Why diversity matters (the meritocracy business) Diversity is the canary in the coal mine for meritocracy. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. April 23, 2010 in San Francisco. for H.

@altgate » Blog Archive » Outsourcing For Startups

Altgate

PR/Marketing. For startups, PR firms are a waste of money. Basically our advice is to outsource everything. So it can be done. Banking.

Optimization Mistakes that Kill Startups

Startup Marketing Blog

16 Responses to “Optimization Mistakes that Kill Startups&# Paras Chopra Mar 2, 2010 3:46 am Fantastic post, Sean. Nazila Alasti Mar 2, 2010 7:29 am Hey Sean…Good post. I’d add that you need to look at which customer SEGMENT’s funnel you should optimize and when. Sean Mar 2, 2010 8:33 am Hey Nazila, Great point.

The Lean VC: a Silicon Valley story about Innovation, Incubation.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.

Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.

36 places where you can submit your startup for some coverage

blog.traindom.com

We didn’t have a PR company or a bunch of contacts, hence we needed to start from scratch. Killer Startups 2. Springwise 3. CrunchBase 4.

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How to Build a Startup Team

techcocktail.com

Tech Cocktail Connecting, educating and amplifying the startup technology community and having fun doing it since 2006. Where do I sign up?

In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

And coming to the end of 2010 I feel a sense of reminiscence of some of the trends from a decade ago. Everybody was raising a shit-ton of money.

How to Avoid PR Rip-Offs

Rembrandt Communications

“I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We hired a freelance copywriter, and he took our money and ran.” “I paid a lot of money for media placements. Business Copywriting Increase Sales Marketing PR SEO SEO Copywriting Web Copywriting free publicity public relations Small Business Public Relations

How Thick is Your PR Skin?

Rembrandt Communications

Business Copywriting Increase Sales Motivation PR Reaching GoalsOnce you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7.

Key Elements of a Massively Scalable Startup

Startup Marketing Blog

Element 3: Growth engine Your growth engine is very dependent on your economic engine.  If you have relatively limited revenue per user, you’ll need to pursue tactics with a very low marginal cost such as PR, SEO or viral marketing.  Ethan Landon Ray May 17, 2010 12:33 pm Fantastic stuff. Posted in Uncategorized. agree (and hope!)

Avoid PR and SEO Rip-Offs

Rembrandt Communications

Business Copywriting Increase Sales Marketing PR Reaching Goals SEO sales SEO Copywriting Small Business Public RelationsIt’s time for holiday fun, sales… and scams. “I got ripped off! Can you help?” I’ve heard this so many times… good business people spending a lot of money on big companies or agencies and seeing little results.

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Pick the Perfect Name for Your Startup

mashable.com

Others, were great ideas. I'm focusing on something different, so ling as the domain is available. I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. Frances McInnis is a journalist and crossword enthusiast based in New York City. Excellent!

SEO Copywriting with PR Boosts Sales Fast

Rembrandt Communications

Business Copywriting Increase Sales Marketing PR SEO SEO Copywriting public relations Small Business Public RelationsAn article in BtoB Online at [link] stresses the fact that traditional public relations activities are an important part of marketing and sales. If you don’t, your competition will.