article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

article thumbnail

What the Founder of Cheek’d Can Teach You About Startup Marketing

Up and Running

In 2010 Lori launched Cheek’d.com , an online dating site that combines “old-school calling cards with the power of the internet.” The growth of her startup is all due to her own efforts: “I wasn’t able to afford a PR firm. This is the most important thing because when people like you, they will refer you.

Founder 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. We provided customer references and testimonials supporting the key features we were promoting. Theoretically, that’s why I hired them. You don’t delegate life and death.

article thumbnail

26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

and not.com I started referring to our business as BrillMedia.co In 2010, I started building a software that analyzed why websites ranked highly on Google’s SERP. When I started Idea Grove in 2005, most PR firms had names like law firms – the name of the firm was the name of the owner or partners. It was 2016.

Naming 149
article thumbnail

36 places where you can submit your startup for some coverage

blog.traindom.com

Traindom Traindom Customer Login Sign Up Affiliates Support Information Marketing Conversations 36 places where you can submit your startup for some coverage October 4th, 2010 § 45 Photo used under Creative Commons from theparadigmshifter So you have a new startup company and want some coverage. Are they in any particular order?

article thumbnail

Twitter Link Roundup #66 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Ten small business tax planning tips for 2010! More Than 700 Billion YouTube Videos Were Viewed in 2010 [STATS] – [link]. Improve Your Work Flow: Photoshop Cheat Sheets And Reference Cards – [link]. Massive Collection of Best Photoshop Tutorials from 2010 – [link]. – [link]. email obsolete?

article thumbnail

How To Prepare A Media Release To Generate Press Coverage – Case Study

Entrepreneurs-Journey.com by Yaro Starak

In October 2010, I was approached by my friends/associates at Iceberg Events , who were working on an event “roadshow.” I also put out a national media release to the national media that contained all the dates and locations of the six workshops, but did not make reference to a particular location within the body of the media release.

Media 80