Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
Steve Blank
APRIL 2, 2009
Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.) Theoretically, that’s why I hired them. You don’t delegate life and death.
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Cracking the Code
MARCH 12, 2010
Friday, March 12, 2010. State of the SaaS 13: Q1 2010 Sentiment. So, here is the first edition, including the recent Q4 2009 earnings and the updated 2010 forecast. So, here is the first edition, including the recent Q4 2009 earnings and the updated 2010 forecast. Add RSS feed. Post a Comment. Newer Post.
Cracking the Code
JANUARY 14, 2010
Thursday, January 14, 2010. Happy New Year 2010! Add RSS feed. ▼ 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. Impact of the recession on SaaS Sales&Marketing pr. Cracking The Code. A bit of French humor.
Cracking the Code
DECEMBER 1, 2009
Cloudonomics and 2010 Planning for your SaaS and Cloud Computing business. As we get close to the end of the year, I thought it would be interesting to put together a post on how to approach the 2010 planning. Add RSS feed. ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010!
Steve Blank
APRIL 30, 2009
Best, Miguel Cavalcanti, from Brazil Reply Colin Rae , on September 22, 2010 at 2:20 pm Said: Steve, in many of your posts I’ve noticed you say certain things can not be delegated/outsourced (e.g Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. demand creation strategy). Keep ‘em coming.
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.
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