A Smart Bear: Startups and Marketing for Geeks

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When being an “expert” is harmful

A Smart Bear: Startups and Marketing for Geeks

Methods of reaching consumers change every year (compare SEO or AdWords strategies from 2003 and 2010). Industries built around control of information are now out of control (real estate, publishing).

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Fighting micro-burn-out

A Smart Bear: Startups and Marketing for Geeks

For example, I DID NOT want to deal with our tax situation for 2010 (it was complicated cause the company was just me and then we incorporated). In other interviews of Noah he’s alluded to mentors in other aspects of his business too, like getting SEO advice from the great Avanish Kaushik. Problem solved and depression prevented.

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