SuperMac War Story 9: Sales, Not Awards « Steve Blank
Steve Blank
APRIL 30, 2009
New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning web sites or social media. Worry about the sales results. I´m reading (and enjoying a lot) your book “the 4 steps…. demand creation strategy).
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