Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

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Software Review Technical Review IPO Cloud 48

www.inc.com

SEPTEMBER 24, 2011

The 2011 Inc. The 2011 Top Lists. But with the help of Grahams company, which specializes in creating tech systems for start-ups, Jumpstart grew to more than $50 million in revenue--enough to make it an attractive acquisition for media conglomerate Hachette Filipacchi. Learn how from the experts at PR Newswire.

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Arizona Equity Iowa Venture Capital 40

techcrunch.com

MARCH 8, 2012

Yes, you have good working knowledge of accounting, an idea of how to bring in sales leads, run a marketing and PR campaign, recruit people and build a great company culture, but that won’t help you build a product that customers want. Three major acquisitions in as many months in this space confirm it is). 2011 Holiday.

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Technical Cofounder Cofounder San Antonio Europe 49

Cracking the Code

OCTOBER 8, 2009

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? ► 2011. (2). Impact of the recession on SaaS Sales&Marketing pr. A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing. It was taken at a Churchill Club event last month. sales and marketing.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

ConversionXL

MAY 25, 2016

According to a 2011 study from iPerceptions , 63% of customers are more likely to make a purchase from a site which has user reviews. Anyway, obviously app store reviews are super important for acquisition, so optimizing for reviews is a high opportunity area. increase in conversion rates. Image Source. Salvage Negative Reviews.

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Software Review Conversion Video SEO 80

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Earned media, yes, traditional pr, but also digital. This is John Jantsch, my guest today, Shama Hyder. So dark social, the concept is basically this.

Engineer 65

Engineer SEO ChatGPT Channel 65

View from Seed

JANUARY 24, 2018

Before joining Artsy, Fatma led Partner Experience at Jet.com, where she built products for Jet’s retail and brand partners ahead of the company’s launch and scaled them through its hyper-growth phase and post-acquisition by Walmart. Reforge provides master classes for experienced practitioners around growth and customer acquisition.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Duct Tape Marketing

MAY 19, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. All rights reserved.

Small Business 53

Small Business Marketing Social Media Cofounder 53

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. The reduced TV ads you have to run.

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Metrics Advertising Marketing Social Media 165

Up and Running

SEPTEMBER 24, 2014

One of the things that gets the attention of buyers is effective PR. 500, Forbes Most Promising Companies list, and Entrepreneur Magazine’s Hot 100 or 500 as acquisition prospect lists. The more PR the better if you want to attract buyers. Nordstrom bought the flash sales site Hautelook for $270 million in 2011.

PR 103

PR Acquisition Metrics Social Media 103

Steve Blank

APRIL 20, 2021

Economic paid acquisition: Contribution margins from customers are recycled into advertising, marketing, and other PR activities that successfully drive additional customers. Note well, though: this engine is “economic” because it must fuel itself. It has a rapid time-to-value: How long must customers wait for the “aha” moment?

Product 436

Product Viral Channel San Francisco 436

crowdSPRING Blog

NOVEMBER 11, 2011

PR is mostly ineffective when companies step on social media landmines – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. From Deadpool to Acquisition: Lessons From Sprouter’s Almost Fail – [link]. 70 Best Illustrator Tutorials From 2011 – [link].

Social Media 94

Social Media Small Business Design CTO Hire 94

crowdSPRING Blog

MARCH 16, 2012

Secrets of the acquisition process from EA and Zynga – [link]. Apple sold more iOS devices in 2011 than all the Macs it sold in 28 years – [link]. Now what could go wrong with Silicon Valley – [link]. Hiring of Kevin Rose by Google sends all the wrong signals to Silicon Valley – [link]. – [link].

Social Media 94

Social Media Small Business Design Media 94

Hearpreneur

MAY 9, 2018

Thanks to Rebecca Oatley, Cherish PR ! #6- My business specializes in helping coaches and consultants upgrade and automate their client acquisition process, so that they can spend their time focusing on what they do best – helping their clients. Thanks to Davis Lin, Client Acquisition Lab ! #8- Cherish was born.

Naming 86

Naming Entrepreneur Vermont PR 86

betashop.com

OCTOBER 8, 2012

As the questions came in, I realized that my 2010 list was great for what I had learned as of 2 years ago, but it also was in desperate need of an update to include what I’ve learned more recently, especially as we’ve pivoted from fabulis to Fab in 2011 and then scaled Fab to more than 7.5 So, here goes. Find your Allen Morgan.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. ► 2011. (2). Impact of the recession on SaaS Sales&Marketing pr. A more accurate benchmark would then be to divide the incremental GM (annualized) in a given quarter by the S&M expenses of the previous quarter. sales and marketing. (10).

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Sales Software Review Marketing Technical Review 79

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

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Software Review North America Europe Metrics 48

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. ► 2011. (2). sales and marketing. (10). software. (10).

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steveblank.com

JULY 8, 2011

Jason Reply jorge , on February 27, 2011 at 9:38 am said: wow. It’s more reference material. Thus, these pages. I’ll add more as time goes on. that is tenacity!

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

NOVEMBER 2, 2015

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. The way it works is that you compute the total cost of your Social Media program: SM employee salaries and benefits, agency fees, content acquisition/production costs, analyst salaries, executive time invested etc. Success Metrics.

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