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The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. My apps range from an SEO keyword tool , an ASP.NET invoicing system , a web application for creating wedding websites , and a few handful of others. After co-hosting MicroConf in early 2011 I was on the prowl for the next big thing.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. No keyword data in competitive intelligence/SEO tools. Perhaps you (like me) use competitive intelligence or SEO tools to monitor keyword performance.

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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Yeah, Shama (06:05): SEO 1.0 06:56] What is Dark Social?

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Google Finally Weaving Local Strategy :: Small Business Marketing.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. All rights reserved.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

By 2011, we had 50 customers; today we have over 2,000. It helped companies save money on expensive ads by investing in high-ROI, but hard to measure and understand content marketing and SEO. The reputation of SEO was finally moving away from slimy and manipulative, and Moz both helped to ride that wave and to amplify it.

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How User Generated Reviews Affect Conversion Rates

ConversionXL

According to a 2011 study from iPerceptions , 63% of customers are more likely to make a purchase from a site which has user reviews. Oh, and one more thing, fellow growth marketers: user generated reviews help your SEO. increase in conversion rates. What Makes a Good User Generated Review? What’s that look like in practice, though?

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Transcript of Developing Important Entrepreneurial and Leadership Qualities

Duct Tape Marketing

And in order to compete against the big guys, the Deloittes, the McKinseys, the Accentures, our niche became large scale change projects, anything from mergers and acquisitions to large scale system integration work. And using SEO and using just simple things like having better titles. So how do you bring the people along?