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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. Brand advertising starts to move online, boosting premium display, video and social media. Direct Response Advertising becomes ever more efficient.

Internet 106
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). 2: Facebook and Direct Response/Traditional Advertising.

Metrics 165
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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

But even more exciting is when I see inflection points of adoption — which is why 2011 was a particularly exhilirating year for me. What We Saw in 2011…. The list of applications to engage, empower and organize citizens continues to grow, and will be one of the most defining legacies of 2011.

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The Difference Between Apple & Facebook ? AGILEVC

Agile VC

In 2011 Facebook paid out $1.4 Facebook generated a little less than $600M in direct revenue from its “platform” in 2011 and we can infer Apple generated something like $800M – $1B (see note 1). Apple generated nearly $130B in revenue in 2011. June 5, 2012.

Java 170
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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. Ads are effective. As I said, YOU are the product. Believe me.

New York 311
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It’s Morning in Venture Capital

Both Sides of the Table

By 2010-2011 this had shrunk by half again, averaging under $15 billion. By the end of 2011 the Internet population was estimated at 2.3 This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. Bottom of the sales funnel. This never existed a decade ago.

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Creative Ways To Improve Your Customer’s Online Experience

YoungUpstarts

It has long been known that keeping a customer is much cheaper than acquiring a new one, as those customers tend to be far more receptive to sales and promotions after they have made an initial purchase with you. It can also be a great advertising tool and a means for tracking customer loyalty.