ConversionXL
FEBRUARY 19, 2020
One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. A 2011 study suggested that the brains of obese people respond differently to nutrition labels. Plan accordingly. As the marketing industry developed, researchers dove deeper into buying behavior and buyers’ minds.
Startup Professionals Musings
JANUARY 16, 2011
It has been at least a decade since going public via an Initial Public Offering (IPO) has been considered a credible exit strategy for startups. If you have been giving stock options, employees will want you to be a public company, to exercise their rights to buy the stock and sell it at a profit. Do you have the horses?
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crowdSPRING Blog
NOVEMBER 26, 2010
5 Design Trends That Small Businesses Can Use in 2011 – [link]. How can crowdsourcing work for your business? crowdSPRING’s Small Business Spotlight of the Week: DressRush.com – [link]. crowdSPRING’s Small Business Spotlight of the Week: DressRush.com – [link]. Need a logo?
YoungUpstarts
OCTOBER 6, 2014
According to data collected by the Graduate Management Admission Council in 2011, women (23%) are nearly twice as likely as men (13%) to have considered pursuing any kind of master’s program, but men (61%) were much more likely than women (47%) to have considered an MBA. Contacts are everything in the business world.
Duct Tape Marketing
MAY 14, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
David Teten
JULY 12, 2013
E nter into business plan competitions. For an exhaustive list of business plan competitions, check out MIT Global Startup Workshop’s list. Of course, keep in mind that business plans are a very poor predictor of a successful business. Contributed Articles Marketing Public Relations'
Up and Running
APRIL 4, 2014
Do your market research and develop a business plan before you open your doors. When Ford’s public relations manager, C. But that all changed when the company hired former Apple retail boss Ron Johnson to take over as CEO in November 2011. The Takeaway: Don’t Ignore the Fundamentals. CASE STUDY #2: EDSEL.
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