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6 Ways to Increase Holiday Sales and Engage Your Customers

Up and Running

Black Friday is just around the corner, and this is a great time to review your sales forecast goals and develop a strategy to meet them through your holiday campaigns. Here are 6 ways your business can build holiday marketing campaigns that help you increase holiday sales this season! Offer special discounts to loyal customers.

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Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Jon Sebastiani , founder and CEO of KRAVE Jerky , a company that got its start in my class at Berkeley back in 2011 and was recently acquired by Hershey.

Lean 120
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Creative Ways To Improve Your Customer’s Online Experience

YoungUpstarts

It has long been known that keeping a customer is much cheaper than acquiring a new one, as those customers tend to be far more receptive to sales and promotions after they have made an initial purchase with you. Maintain multiple channels of communication at all times. Provide easy ways of reaching the customer service team.

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3 Recommendations for Sales Compensation for SaaS

Guy Nirpaz

I am at the Cloud Channel Summit today. A topic that seems to be coming up over and over again today is the need to come up with innovative sales compensation (commission) models that align with the subscription business model of cloud. July 2011 – Larry Steele (VP of SaaS at Savvis) Tips for Transitioning Your Business to SaaS.

Sales 48
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Why Customer Relationships Are the Key to a Successful Restaurant

Up and Running

You’re researching and testing what resonates while actively building a relationship that will lead to returning customers, positive word of mouth (both in-person and online) and overall increased sales. If it leads to repeat visits and consistent additional sales, that may be the time to implement a more sophisticated system.

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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. Key Takeaway: Today, it seems as though there’s a never-ending list of channels and ways in which your customers can communicate with you and your business. This is John Jantsch.

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5 Free Platforms Entrepreneurs Should Be Using To Manage And Streamline Their Business

YoungUpstarts

While the free version does have limitations (supports only one user and five social profiles) its ability to allow you to manage your basic social media channels such as Facebook, Twitter, LinkedIn, etc in an easy-to-use manner is great. According to Forrester ecommerce sales will hit $370 billion in the United States by 2017.