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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. This is a customer development problem.

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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , (videos here ) Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique. It Started with an Idea.

Oakland 301
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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

The Customer is a Genius Then instead of talking about our products he segued the conversation into their products. And soon the conversation were about architectural tradeoffs and then how customers didn’t appreciate the elegant designs and how the world was going to hell in a handbasket because of these commodity microprocessors.

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When do I *stop* doing customer interviews and start writing code?

A Smart Bear: Startups and Marketing for Geeks

Here are the details of both of those customer development experiences. Capital Factory 2011 alum GroupCharger talked to 50 before building and another 50 after that. Recently at WP Engine I did some brand new customer development for a new project that we think will revolutionize WordPress blog management.

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Why Internal Ventures are Different from External Startups

Steve Blank

For those who don’t know, I wrote the book Open Innovation in 2003, and followed it with Open Business Models in 2006, and Open Services Innovation in 2011. Filed under: Big Companies versus Startups: Durant versus Sloan , Customer Development. Big Companies versus Startups: Durant versus Sloan Customer Development'

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Hacking for Defense @ Stanford 2019

Steve Blank

Followed by an 8-minute slide presentation follow their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique. All the presentations are worth a watch. Team: Panacea.

Oakland 266