ConversionXL
SEPTEMBER 6, 2013
This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.
Steve Blank
MARCH 26, 2019
So in 2011, with support from the Stanford Technology Ventures Program (the entrepreneurship center in the Stanford Engineering School), we created a new capstone entrepreneurship class – the Lean LaunchPad. If you had dropped by in 2011, the first time I taught the class, and then stuck your head in today, you’d say it was the same class.
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conversionxl.com
SEPTEMBER 10, 2013
It’s Not a Conversion Problem, It’s a Customer Development Problem. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses. Website Analysis.
steveblank.com
JULY 8, 2011
It’s more reference material. Thus, these pages. I’ll add more as time goes on.
Occam's Razor
APRIL 8, 2013
To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.
Steve Blank
JULY 13, 2021
A decade later, I began to teach the foundations of Lean, first at UC Berkeley (Customer Development) and then at Stanford using cases and business plans. Launched in 2011, the Lean LaunchPad capstone entrepreneurship class was unique in that it was: team-based. Let’s Teach Lean Via Experiential Learning. experiential.
grasshopperherder.com
FEBRUARY 19, 2011
If you’re waiting for a marketing guy to talk to customers, you’ll never understand the target market. Show Metrics If you ask me to be a co-founder or even just a consultant, you’re essentially asking me to invest in your company with my time. As an investor, I will expect the same metrics an investor would get.
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