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6 Ways to Increase Holiday Sales and Engage Your Customers

Up and Running

Black Friday is just around the corner, and this is a great time to review your sales forecast goals and develop a strategy to meet them through your holiday campaigns. Here are 6 ways your business can build holiday marketing campaigns that help you increase holiday sales this season! Offer special discounts to loyal customers.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

But even more exciting is when I see inflection points of adoption — which is why 2011 was a particularly exhilirating year for me. What We Saw in 2011…. The list of applications to engage, empower and organize citizens continues to grow, and will be one of the most defining legacies of 2011.

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5 Free Platforms Entrepreneurs Should Be Using To Manage And Streamline Their Business

YoungUpstarts

Once you have reviewed that resource and you have your bearings on what it takes to get started, you can start thinking about streamlining and implementing extensions of your business (think accounting and payroll, apps, ecommerce, etc). According to Forrester ecommerce sales will hit $370 billion in the United States by 2017.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. Deep breath.

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Creative Ways To Improve Your Customer’s Online Experience

YoungUpstarts

It has long been known that keeping a customer is much cheaper than acquiring a new one, as those customers tend to be far more receptive to sales and promotions after they have made an initial purchase with you. In e-commerce, retaining customers is essential to the survival of your business.

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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

and even Messenger is being used by companies to interact with consumers (both pre- and post-sale). Twitter has teamed up with a number of eCommerce partners to make it all possible (and seamless). You can run Twitter-only sales, host flash sales, product releases, etc. But eCommerce? Image Source. Not exactly.