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How to use PR Firms at Startups

Both Sides of the Table

PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones.  It’s a continual process.

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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

And any great PR firm will have a media training department. Have a PR Strategy. PR doesn’t happen by accident. 10/10. 4.

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10 Essential PR Tips for Startups

10 Essential PR Tips for Startups. October 10, 2011 by Erica Swallow. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. October 10, 2011 14:07:23. October 10, 2011 14:10:15. October 10, 2011 14:18:53. October 10, 2011 14:12:16.

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PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required. You need to do it yourself.

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Why I'm Betting on PR: 3 Reasons

Fresh Inc.: The Staff Blog

As a start-up, I have a single line item on my marketing budget: PR. PR gets a bad rap. Here are three simple reasons why I chose PR.

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Azione PR – It’s All About Taking Action


And while the PR industry is a crowded and competitive one, that doesn’t seem to faze them. They’ve landed a few event clients too.

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Announce Your Financing In Conjunction With Your Form D Filing

Feld Thoughts

Financing form d pr secI’ve always had mixed feelings about the importance of a company announcing a financing in the absence of any other activity. “Dear World: We Just Raised $X From Investors A, B, and C.” ” Ok, but so what? ” Unfortunately, very few funding announcements are focused on this for two reasons.

How to Get Past SEO and PR Frustration Fast

Rembrandt Communications

Motivation PR Reaching Goals SEO Copywriting public relations search engine optimizationI have been on the phone since 5:00 a.m., and it’s now 11:00 a.m. just got a major media-venue to agree to an exclusive story about my client. But, it’s been one hour since I spoke to him, and I haven’t heard back… what gives?

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Lead, Follow or Get the Fuck Out of the Way

Both Sides of the Table

They are great at their respective fields whether they be marketing, sales, programming, PR, whatever. It happens. ” Hallelujah. The doer.

Upping Your PR

Up and Running

PR and Communications Cidnee Stephen HARO klout PR public relations social media strategyWhat exactly is Public Relations? Prospects.

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10 New Years Resolutions For Small Businesses and Startups

crowdSPRING Blog

If you haven’t been attentive to this in 2011, start in 2012. Here then are 10 new-year-business-resolutions for 2012! 1. Or your office.

The Year's Most Memorable PR Stunts

Fresh Inc.: The Staff Blog

Here's a look at 10 of the year's craziest PR stunts. And in 2011, no one demonstrated that better than these hapless publicity seekers.

Chile 12

[Singapore][Conference] 2nd Annual Strategic Online PR & Media Relations Forum 2011


The 2nd Annual Strategic Online PR & Media Relations Forum 2011 , organized by T.U.N.

When social media goes bad: a cautionary tale.

crowdSPRING Blog

business marketing social media Strategy ads advertising branding copywriting creative facebook inspiration pr public relationsWell, guess what?

New Rules for the New Internet Bubble

Steve Blank

The New Bubble : (2011 – 2014): Here we go again…. (If you can’t see the slide presentation above, click here.). Carpe Diem. Visibility.

Why You’re Not Getting Good PR

Fresh Inc.: The Staff Blog

For example, here’s a pitch I received from a PR professional; I’ve changed it slightly to avoid embarrassing anyone: “I’m working with a wonderful new business… it’s currently a rags to rags story but I feel sure the riches part is right around the corner. Try one of these tactics instead.

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Managing Startups: Best Posts of 2011

Platforms and Networks

Here's my compilation of 2011's best posts about managing startups. PR Strategy Mark Suster on how startups should use PR. Erica Swallow offers 10 tips for managing startup PR. assembled similar lists at the end of 2010 and 2009. Please use comments to suggest additional posts. Happy New Year! Are We in a Bubble?

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). 1.

Startup Lessons Learned 2011 streaming live

Startup Lessons Learned

I have been getting emails and tweets all day from people upset that they cannot get into Startup Lessones Learned 2011 - either here in SF, where we're sold out, or in one of the more than 100 simulcast locations around the world, many of which are sold out, too. Strengthening ties between entrepreneurs is one of our most important values.

A Visitors Guide to Silicon Valley

Steve Blank

Extra credit if you can explain the significance of both of these spots and why the HP PR machine won the rewrite of Valley history. startups.

Steve Jobs – Stay Hungry, Stay Foolish

Feld Thoughts

To this day I still remember the sound the disk drive made when I typed PR#6 and how excited I was when I got a Silentype printer.

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PR 75

9 Women Can’t Make a Baby in a Month

Both Sides of the Table

And they seem to have been going really slow in building out the team and you certainly don’t see a ton of too-early PR blitzes from them.

Twitter Link Roundup #113 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

50 Fresh and Beautiful Free Fonts from 2011 – [link]. 50 Fresh and Beautiful Free Fonts from 2011 – [link]. 4BLHM.

The New New New Rules of Marketing and PR

Duct Tape Marketing

The New New New Rules of Marketing and PR This content from: Duct Tape Marketing. My good friend David Meerman Scott stopped by the Duct Tape Marketing Podcast recently to talk about the release of the 3rd Edition of his mega best selling book The New Rules of Marketing and PR. Podcast David Meerman Scott New Rules of Marketing and P

LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

September 1, 2011 09:04:39 Reply 0 Flag this comment jamespmedd Follow Interesting information but an awful looking infographic! startupcto

Why Launching a Startup Is More Expensive Than You Think

September 8, 2011 04:08:17 Reply 0 Flag this comment Youreferme Follow Great article Dave, that resonated with my experience so far. link].

Startup Tools

Jason Reply jorge , on February 27, 2011 at 9:38 am said: wow. Reply jade , on February 27, 2011 at 2:25 pm said: Great compilation.

If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

when is the right time to go big with PR? 11:00 Mark on over-hyping PR. ” This week was no exception. Eric is so damn good.

Lean 97

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. You Manage What you Measure. 1/1,000?

The MVP is a Process not a Product

Instigator Blog

“Launching&# has the connotation of being finished, and switching gears (let’s say from product development to marketing /PR). MVP = Minimum Viable Product. But should it? My esteemed colleague Raymond Luk is well known for his catchy quotes. If only we could post more of his catchphrases on Twitter. Build -> Measure -> Learn.

Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. PR gold.

Why PageRank Doesn’t Matter Anymore (And What You Should Focus On Instead) by Yaro Starak

The main concerns people tell me are – Why doesn’t my site have higher PR – am I doing something wrong? How come such and such site has a high PR; their site sucks! It’s amazing how many people ask me questions about Google PageRank on a regular basis.

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Don’t Cede Control: Why You Need to Cut out Middle Men in Negotiations

Both Sides of the Table

PR firms. Bankers & PR : I think you get the point so I’ll make the last two brief. PR firms are the same. Middle Men.

10 New Years Resolutions For Small Businesses and Startups

crowdSPRING Blog

If you haven’t been attentive to this in 2011, start in 2012. Here then are 10 new-year-business-resolutions for 2012! 1. Or your office.

Golden Rules Of PR By Christina Forsgård


PR Is Not What You Say, It’s What You Do. Speed and amount are not key in PR. Think Of Users. If you launch later – what’s the story?

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

Wednesday, February 23, 2011. ▼ 2011. (2). Impact of the recession on SaaS Sales&Marketing pr. Cracking The Code. Share.

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Put In the SEO and PR Work to See Results

Rembrandt Communications

Motivation PR Reaching Goals SEO SEO Copywriting Copywriting public relations sales search engine optimizationHave you added search engine optimization (SEO) keywords to your site but aren’t seeing results? Did you send out a press release to hundreds of reporters without receive one phone call? Are you ready to “throw in the towel”?


Why You Should Embrace Opposing Views at Your Startup

Both Sides of the Table

Do we have the wrong PR firm? What could you learn from looking at your competitors or other tech startups in a different way? The LEGEND!

Lean Marketing tips: business card as selling tool

crowdSPRING Blog

Just about everybody has one. Your desk has probably is littered with little piles of them. But what we don’t do is treat that little 2″x3.5″

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

IdeaLab has a philosophy that if they can get a centralized group of expert staff to help with legal, accounting, recruiting, PR, etc. Heresy.