Steve Blank

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New Rules for the New Internet Bubble

Steve Blank

The New Bubble : (2011 – 2014): Here we go again…. (If Rules For the New Bubble: 2011 -2014. Rules for building a company in 2011 are different than they were in 2008 or 1998. In the new bubble PR may be your new best friend, so invest in it. If you can’t see the slide presentation above, click here.).

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A Path to the Minimum Viable Product

Steve Blank

Economic paid acquisition: Contribution margins from customers are recycled into advertising, marketing, and other PR activities that successfully drive additional customers. Note well, though: this engine is “economic” because it must fuel itself. It’s easy to simply buy customers, but only real value makes them stay.

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