Startup Professionals Musings

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

The same messaging rules that apply to classic public relations and branding apply to social media. Just ten percent say they will not use social media in 2012, down from 24 percent for 2011 and 39 percent for 2010. Research your target market to find out who they are and how to reach them. small businesses.

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2011 May be the Year of the IPO for Social Media

Startup Professionals Musings

If you have been giving stock options, employees will want you to be a public company, to exercise their rights to buy the stock and sell it at a profit. Rightly or wrongly, public ownership often lends prestige and credibility to the company in its sales efforts, general public relations, and the execution of its future strategies.

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