For people who hate cold calling, a sales prospecting letter that converts well can be a golden ticket to a successful start-up. They seem as if they’ve all come from the same template on some sales letter example website. I’m Tom McSherry , EJ’s newest columnist. Sell the solution, not the provider. Be likeable. MORE >>

It was a jam packed day at Sales 2.0 It was a great opportunity to meet with and learn from some of the brightest in the Sales 2.0 I have summarized my key takeaways for Sales 2.0 Mark Roberge, VP Sales from HubSpot argued that you should keep the top of your sales funnel as broad as possible. community. MORE >>

Be sure that you have appropriate add-ons to offer your customers when they are in a buying state of mind—at the point of sale. In The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies , Chet Holmes reminds us that the entire organization exists to support sales. Tweet. MORE >>

Best practices for inside sales managers. An interview with Mark Roberge, VP of Sales at HubSpot, discussing how he blends science and process with the art of selling. Building for Success SaaS Sales & Marketing Machine Hubspot Inside Sales inside sales management SaaS inside sales SaaS sales SaaS sales management MORE >>

salesTweet My dad can’t spell banana ( literally, he spells it “banna”), but he can negotiate a mean deal.  Sometimes this is by annoying the hell out of the other party, but in this story, it was something different…. In the early 1990s, when my parents got divorced, my father had to sell our house.  Two hundred dollars?” He wasn’t greedy.  MORE >>