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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

Having worked on technology licensing businesses, I have a good idea on how challenging those are from a sales cycle and cash flow perspective and, since Abhijit is still running a bootstrapped operation, I asked him about his strategy to manage the long sales cycle and the associated cash flow challenge.

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The Consumerisation of Enterprise IT is now the Standard

VC Cafe

The consumerisation of enterprise was a big investment trend in 2011-2012. In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 “Toys” are new startups attacking a narrow or unattractive segment of the market.

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Recently, however, we have seen the rapid emergence of hyper-growth businesses in the PaaS and IaaS markets demonstrating that these will soon be independent, multi-billion dollar segments in their own rights with the potential for massive sales volume and attractive cash flow characteristics. sales and marketing. (10). ► 2011.

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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

Same thing with the class of 2011, except they’re a different cohort because they share a different common experience in a time period. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. Image source.

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Prevailing Wisdom

Mucker Lab

2005 – “Sales cycle is too long for software companies selling to government and educational sector”. 2011 – “There is no network effect in the enterprise software business; it’s not a category we invest in anymore”. (Everything). 2002 – “Consumer electronics is a low margin and highly competitive industry”.

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Prevailing Wisdom

Mucker Lab

2005 – “Sales cycle is too long for software companies selling to government and educational sector”. 2011 – “There is no network effect in the enterprise software business; it’s not a category we invest in anymore”. (Everything). 2002 – “Consumer electronics is a low margin and highly competitive industry”.

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