Brandanew

article thumbnail

7 Ethical (And Simple) Ways To Grow Your Twitter Following

Brandanew

Cadbury UK (@CadburyUK) August 12, 2012. Ask for retweets. Retweet this for bonus entry into our #Cadbury2012 draw and a chance to win @ParalympicsGB Opening Ceremony tickets! When in need, ask – but don’t sound too desperate! Requesting retweets on a particular tweet every now and then does no harm to your image.

article thumbnail

Content Marketing Examples: Who Does Content Marketing Well

Brandanew

Altimeter group in 2012 came up with an interesting study and a framework for accessing Content Marketing performance and success. The framework can help analyze your current positioning , what you can do better and help understand who does content marketing well.

Marketing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Social Media Marketing Habits That Lead To Failure

Brandanew

The best example of this occurred in November 2012, when Oprah Winfrey was paid by Microsoft to promote their Surface mobile device. These are warning signs and symptoms of the real issue. Here are a few more tips on how not to respond to negative comments. 4 - The Improper Use Of Influencers.

article thumbnail

Your Customers Don’t Need Better Products. They Need Better Stories!

Brandanew

Here’s what makes Paint Nite a great social story: The first Paint Nite in Boston, in March 2012, was a hit, drawing 50 people. They gave them a narrative which said, you belong, and you don’t need to be competitive or overtly professional. You can do this for fun and a great time out with friends, socially.

Detroit 100
article thumbnail

10+1 Buzzwords : Content Marketing Definitions That You Need To Know

Brandanew

Storytelling as a Content Marketing technique that was introduced in 2012 by the co-founder of Contently, Shane Snow. Here are 10 buzzwords and content marketing definitions to watch out for this year. 10+1 Buzzwords : Content Marketing Definitions That You Need To Know. Storytelling.

Viral 100
article thumbnail

Lessons From Campaign Emails: How Did Hillary’s Media Narrative Fail?

Brandanew

In 2012, he won the second term and social media played an even bigger part. His team realized it before anyone else did, way back in 2008 when Twitter was just starting and even Facebook was just beginning to morph into the behemoth it is now. His opponents had no clue about any of those probably thought they were not that important.

Campaign 100
article thumbnail

Social Media in Politics: How Did President Obama Use Social Media in Campaigns?

Brandanew

In 2012, he won the second term and social media played an even bigger part. His team realized it before anyone else did, way back in 2008 when Twitter was just starting and even Facebook was just beginning to morph into the behemoth it is now. His opponents had no clue about any of those probably thought they were not that important.