Brandanew

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Your Customers Don’t Need Better Products. They Need Better Stories!

Brandanew

Here’s what makes Paint Nite a great social story: The first Paint Nite in Boston, in March 2012, was a hit, drawing 50 people. Storytelling and building a brand narrative are not necessarily about advertising or short term promotions. You can do this for fun and a great time out with friends, socially.

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10+1 Buzzwords : Content Marketing Definitions That You Need To Know

Brandanew

Storytelling as a Content Marketing technique that was introduced in 2012 by the co-founder of Contently, Shane Snow. This technique should not be misunderstood as complete eradication of advertisements; it only asks marketing professionals to make those ads more real in nature instead of aimed at their sales target. Storytelling.

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