Your Customers Don’t Need Better Products. They Need Better Stories!
Brandanew
JULY 20, 2016
Here’s what makes Paint Nite a great social story: The first Paint Nite in Boston, in March 2012, was a hit, drawing 50 people. Storytelling and building a brand narrative are not necessarily about advertising or short term promotions. You can do this for fun and a great time out with friends, socially.
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