Startup Professionals Musings

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Location-Based Services in B2B Offer Better Return

Startup Professionals Musings

Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. If you think location-based services are a long way from mainstream, take a look at the new 2012 Digital Study. “Coopetition,” or strategic cooperation with a competitor is another angle.

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Hyperlocal Has Great Potential And Real Challenges

Startup Professionals Musings

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Foursquare has raised more than $112 million in outside funding, on $2 million in revenue in 2012.

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‘The Tyranny of the OR’ For Social Media Marketing

Startup Professionals Musings

Last year, Emarketer estimated that Facebook’s revenue from advertising was $3.8 billion in 2012. The best marketing programs today for small businesses are the “genius of the AND,” including traditional print and video advertising, complemented by proactive efforts in a selection of the new social media domains.

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Why Would a Business Avoid any Internet Presence?

Startup Professionals Musings

Yet I am amazed to see US Census Bureau data from 2012 that at least 50%, maybe up to 75%, of small businesses still have no presence at all. Everyone knows that word-of-mouth advertising is an effective and important part of any small business. These are soon to be the walking dead, and the competitors you can beat today.

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Business 2011 - Optimism, But Heed the Lessons

Startup Professionals Musings

At the same time, 62% plan to invest more in marketing and advertising, while 50% will invest in expansion and 46% will pursue new revenue streams. economy is transitioning to a self-sustaining economic expansion in 2011-2012, that will not be derailed by higher energy prices, Europe’s sovereign debt problems, or the recent disaster in Japan.

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