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2012 Will Be The Year Of The Empowered Merchant, says Schedulicty

YoungUpstarts

Jerry Nettuno, founder and CEO of online appointment scheduling service Schedulicity , believes that 2012 will be a year that will see a majority of small businesses harness and leverage the power of technology and online productivity tools to effective manage and grow their business. 2012 sees extreme contraction in the Daily Deal space.

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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

Investors can also be skittish, and winning new customers is not easy. The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. It helps you to understand your customers better. But don’t give up!

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The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. Mobile advertising allows brands to reach consumers wherever they are, at any given time.

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30 Entrepreneur Explain How They Came Up With Their Business Name

Hearpreneur

I came up with my company's name by envisioning what my company represents and that is an alpha level of customer service and training for me and my agents. As an advertising executive, I had to come up with the names of a number of companies. 11- By identifying customers demand. 3- What my company represents. ParamountQuote.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Nationwide Insurance’s ad, which featured Kevin Federline as a failed rap star stuck in a job in a fast-food restaurant, generated anxiety and feelings of insecurity—not the goal of the advertiser, even though the multi-million dollar spot was surely “focus grouped” before getting approval. This post contains video, click to play].

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). paying for travel data from ITA or others (customers acquisition spend is not included in COGS). 2010 Net Income: $8 million.