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[Singapore][Event] Day 2 Of ad:tech Singapore 2012 Shows Mobile Promise

YoungUpstarts

The first day of ad:tech Singapore 2012 gave digital marketers and industry observers a glimpse of the continued growth of the role of technology and digital media in marketing and advertising in the Asia Pacific. For sure, mobile adoption is growing by leaps and bounds – be it mobile commerce or mobile advertising (Yahoo!

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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels.

Startup 198
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The Difference Between Apple & Facebook ? AGILEVC

Agile VC

June 5, 2012. Of course both companies use their platform to increase user lock-in which indirectly helps their core revenue streams of advertising (in Facebook’s case) and hardware sales (for Apple). But we arguably have never seen a true software platform which drives a core advertising business, in the way Facebook does.

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The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. by Kassi Belz, president of MassMedia. billion to $19.3 billion to $19.3

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. lead gen) and advertising revenue from both of these companies. AdSense and other Google advertising accounted for 7.7%

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Nationwide Insurance’s ad, which featured Kevin Federline as a failed rap star stuck in a job in a fast-food restaurant, generated anxiety and feelings of insecurity—not the goal of the advertiser, even though the multi-million dollar spot was surely “focus grouped” before getting approval. This post contains video, click to play].

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Three Advertising Techniques With The Power Of Change

YoungUpstarts

The number one goal of advertising is to get people to take some sort of action. To narrow it down, here are three methods with proven results: Online Video Advertisements. To narrow it down, here are three methods with proven results: Online Video Advertisements. by Nel Red.