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The Difference Between Apple & Facebook ? AGILEVC

Agile VC

June 5, 2012. Facebook’s direct platform revenue accounted for about 15% of the company’s overall sales whereas Apple’s was less than 1%. But we arguably have never seen a true software platform which drives a core advertising business, in the way Facebook does. How to Evaluate Firms for a Seed VC.

Java 170
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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. On average, during Black Friday 2012, social traffic converted 77% higher than normal. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. Black Friday data. Numbers in perspective.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Nationwide Insurance’s ad, which featured Kevin Federline as a failed rap star stuck in a job in a fast-food restaurant, generated anxiety and feelings of insecurity—not the goal of the advertiser, even though the multi-million dollar spot was surely “focus grouped” before getting approval. This post contains video, click to play].

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Twitter Link Roundup #151 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

How To Write Seductive Sales Copy Like Apple | KISSmetrics Bog – [link]. The Most Memorable Quotes (I Could Capture) From Startup School 2012 | The Art of Ass-Kicking – [link]. How To Write Seductive Sales Copy Like Apple | KISSmetrics Bog – [link]. How To Stop Being Too Busy – [link].

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Twitter Link Roundup #115 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Radio Still Good Advertising Option for Small Business – [link]. Marc Andreessen: Predictions for 2012 (and beyond) – [link]. The State of Social Marketing 2011 – 2012 – [link]. Advertising Isn’t Dead – The Creative Process Is – [link]. 45 Creative Alcohol Advertisements – [link].

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Twitter Link Roundup #144 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Mobile Advertising: Twitter Sales Are Double That Of Facebook In A Google-Ruled, $2.6B 40 Naughty Animals In Extremely Creative Advertisements – [link]. 20 of the Best Photoshop Tutorials of August 2012 – [link]. 60 Advertising Posters With Inspiring Ideas – [link]. I’ll take a gigabit to go.

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[Review] Marketing To The Ageing Consumer

YoungUpstarts

Consider this: In 2012, there are 20 countries whose population is shrinking. According to the authors, Apple’s age-neutral status can be seen in the following: 1) Communications - advertising messages and images that focus on the products, and are clear and simple both visually and linguistically.