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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

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Where to focus in 2012

Up and Running

The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion smartphone users in 2012. billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes.

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“A-Commerce” To Rise In 2013, Says Schedulicity

YoungUpstarts

However, the overall economic growth experienced during 2012 has brought with it a shift in confidence among business owners, and in 2013, there will be a steady return to traditional, “old-fashioned” client service empowered with new digital tools. Tablet/mobile-friendly websites become a must-have for small business owners.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. › Analytics › Actionable Analysis. Heidi Cohen | December 24, 2012. Editors note: This column was originally published on August 20, 2012, and was the seventh most popular column of the year on ClickZ in 2012. December 10, 2012.

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3 Major Product Fails, And How To Avoid Their Mistakes

YoungUpstarts

This device appeared to be the epitome of mobility and convenience, and people were wowed by the idea of so much power packed into such a small package. Nintendo released the Wii U in late 2012 with the intention of improving the original Wii U with better graphics and a more interactive controller. Nintendo Wii U.

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Son of SMAC

deal architect

Cognizant popularized the acronym SMAC for the stack of Social, Mobile, Analytic and Cloud technologies where most innovation IT dollars are going. Indeed Malcolm Frank, EVP Strategy and Marketing was talking about it as far back as November of 2012.

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