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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

Traffic leads to inquiries and sales, and consistent visits from the same users mean repeat customers. When your site traffic suddenly dips or your rankings plummet, it will create lost opportunities that affect your conversions and sales. Website traffic is one of the most important key performance indicators for most businesses.

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Where to focus in 2012

Up and Running

The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity.

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A full day of Lean Startup Workshops on December 4, 2012

Startup Lessons Learned

Lean Analytics: Using Data to Build a Better Startup Faster with Alistair Croll and Ben Yoskovitz. In this workshop, Lean Analytics authors Croll, Founder of Solve For Interesting, and Yoskovitz, VP of Product at GoInstant, will teach you how to use analytics to find product/market fit before your money runs out.

Lean 154
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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. On average, during Black Friday 2012, social traffic converted 77% higher than normal. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. Black Friday data. Numbers in perspective.

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5 Ways Automation Is Reshaping The Vacation Rental Industry

YoungUpstarts

Aside from tracking customer information, a good CRM also offers marketing automation and predictive analytics technologies. Pamela Knudsen is Director of Compliance at Avalara MyLodgeTax , leading the Lodging tax team and Returns Experience/Reconciliation team for Sales & Use. Pam joined Avalara in 2012.

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Skills Development in Africa: How Wide is the Skills Gap?

Transformify

The ‘’must have ingredients’’ of a strong start-up team are tech, product/project management, marketing, sales, and business/finance competences. About 2% of the participants have SEO and Google Analytics skills, about 3% have stated that they possess digital marketing skills. Sales & Marketing/ Writing.

Africa 75