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Where to focus in 2012

Up and Running

The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity.

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Gust Blog - Thoughts on startups by investors that fund them

Gust

Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S. June 19th, 2012. June 17th, 2012. June 13th, 2012. June 10th, 2012. Thoughts on startups by investors that fund them & entrepreneurs that run them. Subscribe by email. Invested Interests. Invested Interests. Power Pitches.

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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. On average, during Black Friday 2012, social traffic converted 77% higher than normal. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. Black Friday data. Numbers in perspective.

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

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[Review] Marketing To The Ageing Consumer

YoungUpstarts

Consider this: In 2012, there are 20 countries whose population is shrinking. 5) Sales support - Apple’s call centre works well with knowledgeable, helpful humans who are patient and understanding (not automated phone answering systems). The ageing consumer is one of the most profitable yet untapped segment.

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Eight Tips to Help Small Businesses Get Serious About Reaching Connected Consumers

YoungUpstarts

by Annie Tsai, author of ” The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales “ Are your customers “connected consumers”? To drive home the point, Nielsen’s 2012 social media report reveals that: • Forty-seven percent of social media users engage in social care (i.e.,

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Image source ).

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