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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers. HubSpot chart showing best time of day to send email for max clickthrough rate.

Campaign 111
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Three Hard Truths About A/B Testing

ConversionXL

You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. Naomi Niles (@NaomiNiles) December 10, 2012. The real goal of A/B tests is not a lift in conversions (that’s a nice side effect), but learning something about your target audience.

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Finding your One Metric That Matters

leananalyticsbook.com

August 7, 2012 by Alistair. Media is about time on page, pages per visit, and clickthrough rates. Later, many of these KPIs become accounting inputs—stuff like sales, margins, and so on. 14 Aug 2012. 26 Jul 2012. 23 Jul 2012. 31 Jul 2012. 7 Aug 2012. Copyright © 2012 Lean Analytics Book.

Metrics 58
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Example: A business objective for an online flower store is to “Increase our sales by receiving online orders for our bouquets.”. 2) Define your website goals.

Analytics 131
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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

Prominent section for sales and specials. Around 60% say they are looking for a section that identifies sales and specials. Track the effectiveness of those emails (open, clickthrough and conversion rates). Oh, and don’t delete negative reviews – they actually help sales if there are only a few of them.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Establish a unique sales position (the specific benefit to the customer that leads to the desired outcome). We can’t let the filter take care of it anymore (like we did in 2012).