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A full day of Lean Startup Workshops on December 4, 2012

Startup Lessons Learned

In this workshop, the authors of The Entrepreneur's Guide to Customer Development and The Lean Entrepreneur help you determine the optimal strategy and tactics for your kind of company, focusing on customer development and market segmentation. Lean startup principles work differently in different environments.

Lean 154
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Everything You Need To Know About Creating Killer Explainer Videos

ConversionXL

On the eCommerce side, a 2012 report by invodo showed that over half of eCommerce buyers report feeling more confident in a purchase decision after watching a product video, and high quality videos can increase cart sizes by an impressive 174 %. ” The visitor/view metric is one you should only be competing against yourself on.

Video 122
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Entrepreneurs are Everywhere Show No. 45: Dan Miller and Brian Zuercher

Steve Blank

Brian Zuercher is the CEO and co-founder of Seen , a marketing software platform that is helping marketers tell the story of their brand and build relationships with their customers through consumer generated photos and videos. Seen was recognized as the “Innovation Game Changer” at the 2012 Ohio Interactive Awards. .

Columbus 245
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Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September 2012 – Aaron Ginn, who currently does growth at Everlane , writes Defining A Growth Hacker: Three Common Characteristics to help define the term. via AndrewChen.co). ” Creativity. via TechCrunch).

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Women 2.0 » FounderDating: How I Found My Co-Founder

www.women2.org

Conference 2012. After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development. Thursday, March 8, 2012, 6pm - 9pm. Thursday, March 8, 2012, 7pm – 9:30pm. Thursday, March 8, 2012, 6pm - 9pm. female founders.

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Entrepreneurs are Everywhere Show No. 45: Dan Miller and Brian Zuercher

Steve Blank

Brian Zuercher is the CEO and co-founder of Seen , a marketing software platform that is helping marketers tell the story of their brand and build relationships with their customers through consumer generated photos and videos. Seen was recognized as the “Innovation Game Changer” at the 2012 Ohio Interactive Awards. .

Columbus 120
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Introducing Lean Planning: How to plan less and grow faster

Up and Running

Just this past year, in 2012, Steve Blank synthesized the ideas from his 1st book, “ Four Steps to the Epiphany ,” with The Business Model Canvas in his “ Startup Owner’s Manual.” These metrics should be reviewed at least monthly in a regular planning meeting with key business partners and employees.

Lean 147