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Are Investors Being Unreasonable? - Startups and angels: Along the.

Tim Keane

Ask any of us who've experienced significant down rounds based on some or all of these things, and one begins to understand the cautionary nature of deal structures.  When there is the prospect of future rounds, sometimes evidenced by misses in the past, deal structures become more caution-driven. October 2012.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

To learn more about the CAC ratio and CLTV, you can read Philippe Botteri’s white paper “CAC Ratio - One Number to Manage your SaaS S&M Spend” also available at www.bvp.com/saas. Together, CMRR, Cashflow, Churn, CAC, and CLTV make up the “5 C’s of SaaS Finance. Philippe Botteri.