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Some of the Most Memorable Marketing of 2012

Mike Michalowicz

The world not ending on December 21, 2012, wasn’t the only memorable marketing moment in 2012. CEO Marissa Mayer ’s announcement of her plans to transform the company into a mobile-and technology-focused company bode well for marketers in 2013. Some of the memorable marketing events of 2012 surprised us, but many inspired us.

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A New Era For Entrepreneurs And Startups Has Begun

Startup Professionals Musings

Initial Public Offerings (IPO) are back as an exit strategy. According to a report just out, a record 156 operating companies went public in the U.S. That is a 65% increase in the number of IPOs over 2012, and the highest proceeds raised since the year 2000. in 2013, with aggregate proceeds of over $38 billion.

IPO 273
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Starting up down under: The guide to Australia’s growing startup scene

The Next Web

The Brisbane-based creators of Fruit Ninja and Jetpack Joyride were acquired by Onan Games in 2012, but still deserve an honorable mention for being Australia’s answer to global mobile gaming giants King.com and Rovio. Halfbrick Studios.

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In Silicon Valley, Founders Fight for Control

online.wsj.com

Updated July 10, 2012, 7:57 p.m. About 14% of the technology firms that have held initial public offerings between January 2011 and the end of June 2012 went public with at least two share classes—more than twice the 6.4% A version of this article appeared July 11, 2012, on page B1 in the U.S.

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Blitzscaling: Silicon Valley’s Harmful Idea of Success

Austin Startup

We had raised a small round of funding in 2013, led by a local angel investor who was a member of Central Texas Angel Network, and used the funds to build our first product (a mobile website) and launch with recommendations from friends of mine in Austin the week before South by Southwest Festival.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

September 19, 2012, 9:32 p.m. which makes a mobile app that rewards shoppers for creating a personal shopping mall and following their favorite stores. Copyright 2012 Dow Jones & Company, Inc. Copyright ©2012 Dow Jones & Company , Inc. See a sample reprint in PDF format. Order a reprint of this article now.