Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

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Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

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Startup Professionals Musings

MARCH 16, 2016

But recent changes in the law, associated with the JOBS Act of 2012 , have made it possible to sell small chunks of ownership or equity to non-accredited investors -- regular people on the Internet. This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing. Ramen-profitable.

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Startup Professionals Musings

JULY 8, 2013

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. According to the most recent study by the Ewing Marion Kauffman Foundation, there were approximately 514,000 new businesses created per month in the US in 2012.

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Startup Professionals Musings

NOVEMBER 10, 2014

But safely seeking equity investments from the crowd via the Jobs Act of 2012 is problematic and has still not been defined. Even online, the type of people who may respond to social media requests may bear very little relationship to the intended market. Crowd sample size and makeup not representative of market.

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Startup Professionals Musings

APRIL 7, 2013

For the latest info, Gartner recently released their Hype Cycle Special Report for 2012 , detailing some of the biggest trends in technology this year. Media tablets, biometric authentication, and speech recognition are on the slope of enlightenment, and predictive analytics is now in the plateau of productivity.

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