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[Singapore][Event] Day 2 Of ad:tech Singapore 2012 Shows Mobile Promise

YoungUpstarts

The first day of ad:tech Singapore 2012 gave digital marketers and industry observers a glimpse of the continued growth of the role of technology and digital media in marketing and advertising in the Asia Pacific. The second day, however, seemed to hover over one particular aspect of that digital future – mobile.

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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

These tech companies also sell “intent” which means that when you search for “baby stroller” you’re going to get ads that are relevant to an expressed desire you’ve articulated. It’s why when search on many business types you now see phone numbers. But What About Mobile? Just not to me.

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2012 Will Be The Year Of The Empowered Merchant, says Schedulicty

YoungUpstarts

Jerry Nettuno, founder and CEO of online appointment scheduling service Schedulicity , believes that 2012 will be a year that will see a majority of small businesses harness and leverage the power of technology and online productivity tools to effective manage and grow their business. 2012 sees extreme contraction in the Daily Deal space.

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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

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It’s Morning in Venture Capital

Both Sides of the Table

But in 2012 a visit to any major college in America will show you the massive increase in aspirations of our young talent to become the next Mark Zuckerberg and build a future Facebook. So it is unsurprising that an over-funding environment and the commensurate returns hangover would have lasted until about – well – 2012.

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Sketching A New Mobile Web

mobile.smashingmagazine.com

Sketching A New Mobile Web. June 7th, 2012. Content , Mobile , Strategy. The mobile Web has gotten a bum rap. Progressive enhancement, mobile-first and responsive design can help lead us towards a more unified, future-friendly Web. The Promise Of The Mobile Web Is a Tough Sell. Mobile-first.

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Where to focus in 2012

Up and Running

The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity.

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